Today, a really sad thing happened. Paste Magazine closed its doors. I thought it was a joke at first, but I shouldn’t have. I mean, come on, an innovative, independent culture mag that isn’t afraid to take risks and express genuine opinions? How long was that really going to last? Paste‘s Twitter account (which is fortunately still up & running) kept me going through many a slow day at work with its relevant and intellectual pop culture focus.
I felt like I got to know Josh Jackson, Rachel Maddux, Nick Marino. I have them to thank for introducing me to Frontier Ruckus and Menomena, talking me into Wolf Parade and The Love Language, informing me about Band of Horses and Mumford and Sons. The staff loved Lost and Mad Men and Modern Family. They wrote about composers and directors and authors. I always sort of imagined what it would be like to work there, set it up as a bit of a dream job. And now what? Everything has changed.
The official word is that Paste is not actually gone for good. The physical publication is finished. From now on, into the foreseeable future, the magazine is a purely online publication, which is something that’s been happening a lot in our time, but also something I never liked for Paste‘s future. I enjoyed taking a copy or two with me on a plane; I liked the stack piling up on my coffee table. I liked that the editors didn’t seem to have some obnoxiously blatant political agenda (Rolling Stone, I’m talking to you). Paste‘s mission was to unearth real talent, to showcase the independents, and to glorify wit and high art.
I am proud to have been a supporter Paste over the past few years. I like what they’re about, and I’m sorry to hear that they’ve not been as wildly successful as I believe they deserve to have been. But it’s not the worst thing in the world. Paste is still out there, and all the more, there are still thousands of people who care about its future and remain loyal to its ideals.
I wish all the best to the employees that poured their lives into this publication and lost their foundation today. Thanks for being amazing. And to those still making it happen online, thanks for pulling through. It’s worth it, I swear.